About Us
Who We Are & What We Do
The Wine & Spirit Wholesalers of Colorado (WSWC) is a Colorado state membership organization advocating on state, regulatory, and legal issues impacting distributors and the beverage alcohol industry.
WSWC supports and advocates for smart state regulation of beverage alcohol to maintain the greatest marketplace in the country. WSWC supports the state regulatory model, commonly referred to as the three-tier system, which separates suppliers, distributors, and retailers. For more than 85 years this model has prevented monopolies, ensured consumer safety, guarded against counterfeit alcohol and promoted healthy oversight to bring the greatest variety of products to American consumers.
Economic Impact in Colorado
Wholesalers in Colorado account for more than 1,500 jobs paying nearly $132 million in wages and generate more than $450 million in tax revenue.
Wholesalers are the important central link in the three-tier beverage alcohol production system, distribution, and sales in place in the United States.
Three-Tier System
The First Tier - Producers/Manufacturers produce alcoholic beverages at distilleries, breweries, and wineries worldwide, but they still need need to reach local retailers and consumers - The Wholesalers.
The Second Tier - Wholesalers are the local marketing, logistics, and distribution experts for thousands of brands and products available to consumers worldwide. Wholesalers collect most excise taxes for state and local governments and work with retailers throughout the country to satisfy the needs of consumers.
The Third Tier - Retailers, sell wine and spirits to consumers within outlets classified into two categories: on-premise (bars, restaurants and hotels) or off - premise establishments (grocery, liquor and convenient stores).
Board of Members Companies
